BROOKLINE, MA – February 9, 2010

Boston ad agency, Gray & Partners, was selected by the Town of Brookline Parks and Open Space to create a new brand identity. The new identity includes: a new logo and website. The goal of this new look was to make the website easier to navigate and use. The new design also gave the Department a fresher, less institutional feel. Parks and Open Space Director, Erin Chute Gallentine said "Gray & Partners was selected based on their ability to provide us with strategic brand development while keeping in mind the city's budget parameters."

The website is scheduled to launch in February, 2010.